STRATEGY
Employer-Centric Workforce Health Strategies
Over 81% of employers with 100 or more employees offer some kind of employee wellbeing program. Some programs are simple, and some are more complex, but common to all is the employer’s desire to promote health and lower heath benefit expense. It is a multi-billion-dollar marketplace with a mind-numbing number of “wellness” vendors competing for the business. Yet, they all lack three important qualities.
ALL HEALTHCARE IS LOCAL
For an individual, the highest quality care is best obtained through a relationship with a community-based healthcare provider. Just as a hands-on relationship with a local provider familiar with one’s medical and family history, lifestyle and individual preferences is key to individual health, so too is the relationship between an employer’s workforce and the local health system.
Using Applied Health Analytics’ technology, health systems become the subject matter expert on the health characteristics of the workforce and partner with employers to create the optimal alignment between risk profile and health enhancement resources. . . all delivered locally.
TRUSTED BRAND
In an emergency, we all turn to the local health system for care. Health systems are valued members of the community and relied upon to provide quality care for our loved ones. Like no other “vendor,” health systems offering employers population health initiatives that link risk with appropriate local resources have time and again, proven to be the preferred provider of these services because they are known and trusted.
Applied Health Analytics understands the power of the brand and builds upon this knowledge to position the client health system as the best-in-class provider of workforce wellbeing initiatives within the community it serves.
TESTED AND PROVEN STRATEGIES
Applied Health Analytics’ technology platforms have been reviewed, selected, and trusted by leading healthcare executives from premier organizations across the United States. For years, health systems have relied upon Applied Health Analytics’ experience and technology to support their direct-to-employer service line and gain a competitive advantage over rival systems.
The Company’s insatiable desire to push the limits of technology and deliver service excellence to its health system partners is at the heart of its mission. The ingestion of data sets, accumulation of knowledge, creation of workflows, engagement of members and measurement of impact are all fundamental to Applied Health Analytics’ and its health system partner’s success.
“Our commercial strategy is front-and-center to achieving our payor mix objectives. Last year, we touched over 41,445 employees through our HRA, on-site screening events, coaching capability and the closing of care gaps. Primary care physician referrals were up considerably and represented annual recurring revenue of $9.8 million.”
Employer Solutions, Atrium Health
Developing a Commercial Market Strategy
Applied Health Analytics fulfills population health demands of local employers and supports the revenue interests of hospitals and health systems. This is achieved by providing system-specific strategies for the structure, resources, budgets, and tools needed to implement a successful direct-to-employer service line. Our deliverable includes:
- An understanding of commercial market share and revenue leakage.
- Definition of employer base, total FTEs, and health benefit design, timing characteristics and broker/consultant affiliation.
- Evaluate the existing commercial market strategy.
- Assess gaps, alignment and readiness of hospital services necessary to support a commercial market service line.
- Review and make recommendation on existing personnel and organizational alignment.
- Prepare a P&L and ROI from an investment in commercial strategy.
Tactics for Success
Our expertise in optimizing the reach and impact of commercial market health initiatives has benefited thousands of employers and millions employees across the United States.
Health Risk Assessment
Through our partnership with Vanderbilt University Medical Center, Applied Health Analytics has developed one of the most utilized and respected proprietary health risk assessments (HRA) available in the United States. We’re able to provide valuable insight into individual health risks and overall wellbeing. Our evidence based HRA is sensitive to the cultural needs of an employer, and returns valuable personal, demographic, health history, behavioral and screening examination information unique to each individual employee.
BIOMETRIC SCREENING
On-site health screenings collect biometric values and fuel Applied Health Analytics’ risk-stratification engine. When biometric data is combined with information obtained through the HRA, it provides an accurate understanding of health risks, and using proprietary technology automatically, aligns appropriate health enhancement interventions, services, and resources. Coupled with health system services, biometric information provides valuable insights into the individual and aggregate workforce health risks.
A RISK-STRATIFICATION ENGINE
Proprietary algorithms, HRA, biometric and claims data provide a prescriptive view and overall snapshot of the health characteristics unique to a given population, cohort or individual. Our data engine provides accurate analysis that empowers wellbeing plan design, solution integration and targeting, member engagement outcome measurement.
ACTIONABLE HEALTH DATA DRIVES MARKET SHARE
Applied Health Analytics’ risk-stratification engine identifies the health characteristics of individuals using health history, biologic risk factors, behavioral profile, gaps in care, and recommends the most appropriate alignment of health system services, products, partnerships or physician affiliation.
HEALTH PROFESSIONAL ENGAGEMENT
Member engagement and positive outcomes result from of one-on-one interaction between a participating employee and their health system representative. Health system ‘coaches’ help employees manage goals, report progress, record
patient history and encourage attaining incentives for reaching goals. Hospitals and health systems advance the impact of employer-sponsored health initiatives by aligning health professional resources with individual needs all accomplished within Applied
Health Analytics technology platform, advancing the interests of both the employer and sponsoring health system.
STRATEGY ACCOUNTABILITY
Applied Health Analytics technology provides the tools, reporting and management of ROI to align the cost containment interest of the employer with the commercial market share objective of the health system.
Effective Management and Leadership
Applied Health Analytics has proven that, armed with the right strategy, technology and execution, hospitals and health systems can leverage their brand to successfully partner with employers and positively impact the health of the workforce. Over the years, Applied Health Analytics’ leadership have been engaged by executives from multiple health systems seeking the deployment of a best-in-class, direct-to-employer service line.
Interim Management Support
Applied Health Analytics provides interim, in-market leadership when new initiatives are launched. We feel this is vital as the supporting team is identified, trained and deployed to execute the initiative and give it the greatest opportunity for a successful result. Client leadership will have peace of mind knowing the initiative is deployed in a manner that positively reflects on their organization’s image, reputation, personnel and quality of service.
Strategic Leadership
Applied Health Analytics provides full-time professional management and execution of commercial market strategy. Our team recruits, trains and manages a senior executive who understands their unique role and optimizes execution of the commercial strategy. This senior executive is positioned to assess and communicate strategic progress, challenges, metrics and development of ongoing initiatives.